Market Testing Funnel, Messaging,
Website Development
Everless
Services: Market testing funnel, messaging & copy, web design & development.
How we Helped Everless Relaunch
From a dormant brand to a #1 trending design product
When Everless approached us, their eCommerce store was stagnant with a 0.5% conversion rate. Rather than reviving an underperforming store, we saw an opportunity to completely reimagine their market approach by relaunching the brand via a crowdfunding campaign.
- Crowdfunding campaign funded in under 24 hours
- Became #1 Trending design product on Kickstarter
- Over $350,000 raised through strategic campaign
- Increased lead conversion from 10% to 25-30%
- Exceptional ROAS through optimized targeting
Data-Driven Relaunch Strategy
Building momentum
We used a comprehensive pre-launch strategy to gauge audience interest, refine our messaging strategy, and drive sales momentum for maximum impact.
Market Testing Funnel
We built and tested a pre-launch funnel to validate audience interest and perfect our messaging approach.
Ongoing Conversion Rate Optimisation
Through continuous testing and refinement, we transformed an underperforming funnel into a high-conversion machine, tripling lead conversion rates and maximizing campaign ROI.
Ecommerce Setup for Growth
How we made it happen
We transformed Everless from a product into a design statement. Once the campaign was complete, we created an ecommerce experience that would position the SmartBag as a premium, design-forward solution. Here’s how we did it:
- Minimalist ecommerce design lets the product be the hero
- Intuitive user journey highlights the bag's innovative features
- Responsive design works seamlessly across all devices
- Streamlined checkout process to maximise conversion
Our Proven Process
How it works, from concept to launch
We’ve refined our process over the years to deliver exceptional results, every time. Here’s how we transform your vision into reality:
Discovery
We dive deep into understanding your business through targeted surveys and strategic meetings. This foundation ensures we're aligned with your goals from day one.
Architecture
Just like a building, your digital presence needs a solid blueprint. We'll map out the perfect structure to support your business objectives.
Content Strategy
We'll guide you through organising and preparing your content to tell your story effectively.
Design Direction
Our team creates comprehensive layouts and visual directions that align with your brand and business goals.
Development
Using approved architecture, designs, and content, we build a working version of your site with all functionality in place.
Launch Preparation
Through careful revision rounds and thorough testing, we polish every detail before going live.
Post-Launch Care Period
For the next several weeks, we'll provide your team with training materials on how to manage your website and help you solve any issues.
